Unleashing the Power of AEM and Platform Services for Digital Experiences

By Sundar Narasimhan | AEM | Comments are Closed | 8 August, 2023 | 0

Summary

This article discusses the benefits of AEM platform services and how they can help you deliver enhanced digital experiences.

With the digital arena rapidly developing and a growing number of businesses moving online, there is a heightened need to manage and optimize digital content. The global market for enterprise content management is projected to reach USD 37.7 billion by the year 2026.

Adobe Experience Manager (AEM) plays a key role in this. A Content Management System (CMS) can help you manage your digital content, deliver it on a variety of channels, and create enhanced digital experiences for customers.

Using AEM platform services, you can develop digital experiences that are personalized to each user and deliver them in the best possible ways.

What Are AEM Platform Services?

AEM (Adobe Experience Manager) is a CMS that is the preferred choice of several businesses. The application enables organizations to manage content and digital assets and create and deliver content across different digital touchpoints.

As one of the leading providers of digital experience solutions and platform services, it can help you offer digital experiences across diverse devices. Customized digital content has become an essential part of platform services and digital standards.

AEM allows you to simplify and organize the process of managing and delivering online content. It comprises five modules – Sites, Assets, Mobile, Forms, and Communities- comprising a package of solutions for diverse needs, from developing websites to managing marketing assets.

It includes an extensive range of functionalities and features, which make it a popular CMS system for enterprises. Unleashing the power of AEM, you can set up an enterprise-level content management system efficiently and smoothly.

You can easily manage your content assets, whether it’s documents, images, videos, or other elements. You can also easily access and use them from anywhere without the hassle of networking protocols.

Also Read: Creating Dynamic and Personalized Web Experiences with AEM

AEM services enable you to seamlessly create and publish user-facing websites and platforms where customers can interact with your brand and access content about your business. Whether it’s websites or mobile apps, AEM helps you automate your business strategy leading to an enhanced and engaging customer experience.

The main offerings of AEM are as follows:

AEM sites – You can create websites and deliver digital experiences
AEM assets – This includes management of digital assets, tagging, and delivery
AEM forms – This includes forms for different uses such as onboarding and enrolments and different channels
AEM screens – These provide interactive displays in spaces like kiosks

It uses digital marketing tools to provide insights into your website’s user experience and visitors. Using it, you can track conversion rates and customize content and pages. It can also help your sales team deliver vibrant multimedia experiences and perform targeted digital marketing.

The Power of AEM and Platform Services

AEM platform services don’t just offer a digital platform but also allow you to customize your brand. With its advanced CMS functionality, you can deliver custom digital experiences. It gives your enterprise control over how it presents content on different channels, such as the web, mobile apps, and social media.

You can manage digital assets and content with its open platform and market-leading solutions. Its solutions range from website management to automated marketing, e-commerce, and interaction platforms. The platform’s extensive services cover what your business requires and, if not, can be easily scaled up to meet particular needs.

AEM also provides training support for your teams through the Adobe Solution Partner program. Further, with the help of AEM Managed Services, you can bring out the best performance for your AEM applications.

You can combine content, experience, interactions, and data-driven insights using its one-stop, multifunctional platform.

Also Read: AEM Solutions: The Key to Efficient, Effective Government Operations and Citizen Engagement

What are the Benefits of AEM and Platform Services?

There are several benefits that AEM and platform services offer in building an engaging digital experience. These benefits are given below.

1. Search Capabilities

AEM enables you to perform a search through media content quickly and efficiently. For instance, you can search photos based on how they are tagged through a search based on metadata.

2. Task Management

AEM improves task management and allows your team to work on several projects with minimal clutter. It provides separate workspaces for different projects.

You can also have group workspaces and online conversations and organize multimedia assets. You can plan tasks, share files, and receive feedback using AEM tools.

3. Converting Media

Converting visual media is an important part of marketing. As a content creator or manager, you are interested in converting your video to the format that is most suitable for the platform.

The AEM platform offers capabilities to convert cloud files into different formats to suit multiple channels and devices. With AEM, you can convert your media assets to current and emerging file types in bulk.

You can create content to adapt to different screen sizes and channels, leading to better digital experiences, including images and videos.

4. Customized Content

The AEM Service Pack enables you to provide an individualized experience to users and customers. You can create personalized content that is flexible while also maintaining your branding.

This can enable you to distinguish yourself from competitors and boost traffic to the site and improve conversion rates. Further, with the help of AEM Consulting and Adobe Managed Services, you can create a better digital experience for your customers.

5. Central Platform

AEM provides a centralized platform through which you can create and distribute content in an accessible and effective way.

It also provides multiple integrated platform services in one place. You can manage content for different devices on a common platform using this powerful CMS.

6. Accessible Interface

AEM provides an intuitive CMS interface that helps you create, publish, and track digital assets productively.

With inline editing and drag-and-drop features, it is easy to make and use content. Using stock designs, you can design interactive experiences.

7. Add-Ons

With its add-on function, AEM enables you to have third-party add-ons. It allows you to connect your website with multiple platform services.

For instance, you can add social media buttons that allow products to be promptly shared on social media platforms. Using AEM and platform services, you can create an e-commerce website for your business and benefit from an array of different functionalities, including marketplace extensions.

Conclusion

AEM platform services offer several benefits that enable you to take your enterprise to the next level digitally. These include search capabilities, managing tasks, converting media, customizing content, add-on functions, and more.

Hurix offers Custom Software Development solutions to meet diverse enterprise needs ranging from simple customizations to software development. It also provides managed cloud services to suit your data and infrastructure needs.

Get in touch with Hurix’s experts to know more!