Hurix DigitalHurix DigitalHurix DigitalHurix Digital
  • Home
  • What we do
    • Digital Content Solutions
      • eLearning & Training Solutions
      • Higher Education Solutions
      • K-12 Content Solutions
      • Design, Animation & Video Services
    • Digital Content Transformation
      • Production Services
      • Editorial and Pre-Press Services
      • Quality As A Service
      • Robotic Process Automation
    • Digital Engineering & Technology
      • Learning Technology Services
      • Managed Cloud Services
      • Custom Software Development
      • E-Commerce Solutions
      • Business Analysis as a service
    • Digital Platforms
      • Kitaboo
      • Kitaboo Insight
      • Kitaboo College
      • Learning Management System
  • Who we are
    • About Us
    • Life at Hurix
    • Careers
  • Who We Serve
    • Higher Education Institutions
    • K-12 Institutions
    • Enterprises
    • Publishers
    • Societies & Nonprofit Associations
  • Hurix AI
    • Equalsense
    • Dictera
  • Resources
    • Blog
    • Case Studies
    • E-Books
    • How To Guides
    • Whitepapers
    • Point Of View
    • Awards
    • Press Releases
    • Podcast
    • Glossary
    • Infographics
  • Contact Us
    Home Content Digitization Tips and Best Practices for Converting Content Formats from Print to Digital
    NextPrevious

    Tips and Best Practices for Converting Content Formats from Print to Digital

    By Gokulnath B | Content Digitization, Digital Content Transformation | Comments are Closed | 13 July, 2023 | 0

    Summary

    The blog post provides valuable tips and best practices for effectively converting content from print to digital formats. The post highlights how following these guidelines ensures a seamless transition and optimal user experience when transforming print materials into digital formats.

    Digital technologies have changed the way people consume information today. Owing to it, many organizations are converting their content format from print to digital. But not everyone is finding the journey easy.

    This is because digital content transformation is not as simple as uploading a PDF file online. Businesses must carefully plan their content conversion strategy to make the content engaging and accessible across devices and platforms.

    This article will explore some best practices for converting content formats from print to digital. Following these tips, you can successfully transform your print assets into high-quality digital content that resonates with your audience.

    Table of Contents:

    • Top 6 Benefits of Converting Content from Print To Digital
    • Tips to Convert Content Formats from Print to Digital
    • Final Words

    Top 6 Benefits of Converting Content from Print To Digital

    Before we talk about the ‘how,’ let’s understand the ‘why’ of digital content conversion: 

    1. Digital Content is More Accessible

    People with different abilities can access digital content more easily than printed materials. With videos, sounds, al texts, transcripts, and screen readers, a much wider audience can consume your content.

    Also Read: Accessibility Checker: Is Your Website Accessible?

    2. Digital Content is Portable

    You can easily transport and access digital content from any part of the world. This feature of digital content makes it convenient for users to access it from different locations, even on the go.

    3. Digital Content is Searchable

    With digital content, the information is right there for users whenever they need it. They can access the content anytime with a simple search. Since online experiences begin with a search for most, businesses must make their content easily searchable.

    4. Creating Digital Content is Cost-Effective

    It’s a lot cheaper to create digital content than print content. No money is spent on printing, shipping, or storing physical copies of the content. Digital media also allows for easier updates and revisions without having to reprint time and again.

    5. Digital Content is More Interactive

    You can also include multimedia like video, audio, animations, and other interactive elements to digital content, providing a more wholesome and engaging reading experience.

    6. Digital Content is Easier to Track

    With digital content, you can track metrics like how many people viewed your content, how long they engaged with it, what action they took after reading, etc. They help you identify what works for you and what needs improvement.

    Tips to Convert Content Formats from Print to Digital

    Now that you know the benefits of digital content, you’re probably ready to turn your print collateral into digital content. But before you jump the gun, consider these tips to make the content transformation process smooth and fruitful:

    1. Know Your Audience

    Your digital audience can be very different from your print audience. So before you start the content transformation, it’s important to understand your audience. What is the demographic of your target audience? What are they looking for from your content?

    This knowledge will help you determine what information to provide your audience and the most effective format to present that information.

    2. Choose the Right Digital Format

    A downloadable PDF is believed to be the most convenient method for digitizing custom publications,  annual reports, and promotional materials. But while PDF content transformation is faster and easier, you may miss out on key digital elements such as mobile-friendliness, interactivity, and SEO.

    The World Bank learned it the hard way a decade ago when it found that almost one-third of its PDF report was not downloaded once in five years. This was not because the content was unimportant but because PDFs do not provide a good web reading experience.

    Hence, choosing the right content conversion format is crucial for all businesses. Depending on your audience, you can convert print content to ebooks, web pages, and mobile apps.

    You can even consider infographics for annual reports or data sheets. Their strong visuals and readability make them more engaging than traditional text-turned-PDF. No wonder 67% of B2B marketers used infographics in their digital content in 2020.

    3. Design for Digital

    Content transformation is not just about copying the content from print media and pasting it to digital media. Digital content requires a different approach than print media. You must consider the appropriate layout and ensure they are easy to navigate on digital devices.

    Today, many people prefer to consume content on mobile devices. Therefore, selecting a publishing tool compatible with mobile devices,  such as smartphones and tablets, and desktops, is important.

    Further, ensure that the display and layout of your content are optimized for different screen sizes and resolutions so users can get a superb experience no matter which digital device they use.

    4. Use Multimedia Elements

    If you want the content to work for you, you should also endeavor to make it more engaging and interactive. Use multimedia elements, such as images, animations, and videos, to add a fresh breath of air to your old print assets.

    Also Read: Challenges of Digital Content Transformation and How to Overcome Them

    5. Optimize for Search Engine

    According to recent research, nearly 53% of a website’s traffic comes from organic search. Hence, to improve your website traffic with digital content, you need to optimize it for search engines.

    You can do this by following the SEO best practices, like using relevant keywords and adding metadata. It will make your content appear higher in search engines, so your users can easily discover it.

    6. Consider Accessibility

    When converting content from print to digital, keep accessibility in mind. Your digital users can be people with different abilities. You must use elements such as alt texts for images, transcripts for videos, navigation aids, etc., to make your content easier to consume for everyone.

    Check out the detailed list of do’s and don’ts for creating accessible content.

    7. Update Regularly

    Unlike print content, you can edit and update digital content as often as you like. Make the most of this advantage to keep your content fresh and relevant. Monitor user engagement and analytics to optimize and improve your content over time.

    Final Words

    Converting content from print to digital can bring numerous benefits of better accessibility, portability, searchability, interactivity, and cost-effectiveness.

    However, it is essential to consider various aspects of digital content to make your content transformation successful and effective. Follow the best practices above to create engaging digital content that gives your users a superior reading experience. 

    At Hurix Digital, we specialize in digital content solutions that help businesses leverage the power of digital to deliver exceptional user experiences. Contact us if you need help converting your content from print to digital or enhancing your digital content strategy.

    Converting Content Formats, Print To Digital

    Gokulnath B

    Gokulnath B is the Associate Vice President - Editorial Services. He is PMP, CSM, and CPACC certified and has 20+ years of experience in Project Management, Delivery Management, and managing the Offshore Development Centre (ODC).

    More posts by Gokulnath B

    Related Post

    • scenario based learning | Scenario Based Learning to Boost the eLearning Experience & ROI

      8 tips to gain maximum ROI from Learning Management Systems (LMS)

      By Sundar Narasimhan | Comments are Closed

      Lifelong learning will drive results for the modern workforce. Anyone from 18-80 years of age working as a pizza delivery boy , a CEO, or a retired professional – all of them need to learnRead more

    • Top Reasons Why Companies Outsource Quality Assurance Services

      By Sundar Narasimhan | Comments are Closed

      Software development companies are well aware that innovation is the keyword to retain a competitive edge in the market. However, with in-house teams focusing on developing innovative applications, at times, quality takes a back seat.Read more

    • Is Blockchain the Future of eBook Distribution & Sales?

      By Gokulnath B | Comments are Closed

      One of the world’s largest educational publisher was recently in the news for their bold, aggressive legal steps against counterfeit. After discovering that the inventory of one of their online distributors was three-fourths unauthorized copiesRead more

    • Computer monitor portraying Moodle LMS and its components

      8 Popular Features of Moodle LMS for Corporate Training You Should Know

      By Hurix | Comments are Closed

      In your scoping and research for an LMS for corporate training, Moodle LMS but have surely appeared on your list of options. Should you choose Moodle as your learning platform or not? If this questionRead more

    • Woman using VR gear as part of virtual classroom training.

      Challenges and Best Practice in LMS for Virtual Classroom Training

      By Hurix | Comments are Closed

      Keeping in step with the advancements in technology, more and more organizations across the globe are adopting learning management systems (LMS) to supplement their learning and training requirements. Compared to traditional classrooms, an LMS offersRead more

    • Mobile-first? That is old news!

      By Hurix | Comments are Closed

      Brace Yourselves for Video-First Content Marketing!

      Brace Yourselves for Video-First Content Marketing! Gone are the days of long posts and blogs on your official websites or social media platforms like Twitter, LinkedIn or Facebook. With the average attention span getting shorter and shorter and enticing hyperlinks popping up in the middle of what you are reading, it’s just not possible for…

      Read more

    • Design is SUPERB!

      By Hurix | Comments are Closed

      Six basic concepts to make your design “SUPERB”

      • Simplicity: Use a single element that conveys the key message clearly rather than 10 different elements that convey it in fragments.

      • Unity: Use elements that support each other and work together towards a common goal.

      • Proportion: When designing objects, keep basic proportions of elements in mind…

      Read more

    • 6 Design Tips for Creating Social Media Posts

      By Hurix | Comments are Closed
      • Dimension: The dimensions of your post may vary from platform to platform, make sure to abide by the platform rules

      • Typography: Pick fonts that reflect your brand identity and limit them to maximum 3 typefaces. You can play around with weight and color to create hierarchy

      Read more

    NextPrevious

    More Resources

    • Case Studies
    • WHITEPAPERS
    • How To Guides
    • Point of View
    • Awards
    • Press Release
    • Podcast
    • Glossary

    Follow Us

    Recent Posts

    • Digital Learning Best Practices for Continuing Medical Education
      4 March, 2024
      Comments Off on Digital Learning: Best Practices for Continuing Medical Education in 2024

      Digital Learning: Best Practices for Continuing Medical Education in 2024

    • Google Classroom or Moodle
      4 March, 2024
      Comments Off on Google Classroom or Moodle – Which is the Better Option for You?

      Google Classroom or Moodle – Which is the Better Option for You?

    • 4 March, 2024
      Comments Off on Top 10 EdTech Companies in the United States

      Top 10 EdTech Companies in the United States

    • 15 Best Online Learning Platforms in 2023
      4 March, 2024
      Comments Off on 15 Best Online Learning Platforms for Higher Education in 2024!

      15 Best Online Learning Platforms for Higher Education in 2024!

    Categories

    • Digital Content Solutions
    • Digital Engineering & Technology
    • Digital Products & Platforms
    • Digital Transformation Services
    • Higher Ed & K-12 Solutions

    Services & Solutions

    • Managed Cloud Services
    • Custom Software Development
    • eLearning & Training Solutions
    • Editorial and Pre-Press Services
    • Higher Education Solutions

    Products and Platforms

    • Equalsense
    • Dictera
    • Learning Management System
    • ePUB3 Conversion

    Resources

    • Blog
    • Case Studies
    • Press Releases
    • How To Guides
    • WHITEPAPERS
    • Point Of View
    • Glossary

    About Us

    • Our Clients
    • Contact Us
    • Awards
    • CSR Policy
    • Privacy Policy
    • Cookie Policy
    Copyright © 2024 Hurix | All Rights Reserved.
    • Home
    • What we do
      • Digital Content Solutions
        • eLearning & Training Solutions
        • Higher Education Solutions
        • K-12 Content Solutions
        • Design, Animation & Video Services
      • Digital Content Transformation
        • Production Services
        • Editorial and Pre-Press Services
        • Quality As A Service
        • Robotic Process Automation
      • Digital Engineering & Technology
        • Learning Technology Services
        • Managed Cloud Services
        • Custom Software Development
        • E-Commerce Solutions
        • Business Analysis as a service
      • Digital Platforms
        • Kitaboo
        • Kitaboo Insight
        • Kitaboo College
        • Learning Management System
    • Who we are
      • About Us
      • Life at Hurix
      • Careers
    • Who We Serve
      • Higher Education Institutions
      • K-12 Institutions
      • Enterprises
      • Publishers
      • Societies & Nonprofit Associations
    • Hurix AI
      • Equalsense
      • Dictera
    • Resources
      • Blog
      • Case Studies
      • E-Books
      • How To Guides
      • Whitepapers
      • Point Of View
      • Awards
      • Press Releases
      • Podcast
      • Glossary
      • Infographics
    • Contact Us
    Hurix Digital