Creating high-quality content in the age of AI writing tools is not as easy as it sounds. While it can make writing simpler and more efficient, the main issue for most teams is managing and curating content for their audiences. Content must be engaging, well-researched, valuable, and, most importantly, easy for the audience to read and comprehend.
More importantly, how this content is managed and presented to the audience helps separate mediocre AI-generated posts from relevant and effective content. This is where content authoring tools come into play.
According to MarketWatch, the content authoring tool market was valued at USD 1.05 billion in 2022 and could reach USD 23.4 billion by 2029. Multiple businesses are already leveraging its features to get an edge over the competition, and it can soon become mainstream with the rise of eLearning platforms.
If you plan to use the best content authoring tool for your business, here is a look at what they do and how they can improve the quality and consistency of your content to help drive business growth.
Table of Contents:
- What is a Content Authoring Tool?
- Seven Ways Content Authoring Tools Can Help You Grow Your Business
- 1. Speeds up the content development process
2. Ideal for managing large quantities of content
3. Increases user engagement and participation
4. Aids knowledge retention
5. Makes content accessible to a wider audience
6. Ideal for collaborating with teams on content creation
7. Create content that works on multiple formats and screens - Conclusion
What is a Content Authoring Tool?
Let’s start with the basics!
A content authoring tool or platform is software that helps you create, curate, and organize your content to make it easy for the learner or reader to consume.
These tools can have AI-powered features to generate content. However, the true power of this software is in its ability to help standardize content in multiple formats, making it easily accessible to all learners.
Content authoring tools are most widely used for creating tutorials or eLearning content and allow users to include interactive elements such as videos, articles, audio, images, HTML5, presentations, and other formats.
Seven Ways Content Authoring Tools Can Help You Grow Your Business
Good content is the bedrock of excellent experiences, making these tools the ideal platform for businesses. Not only does it hold value for the future of marketing and creating an excellent content marketing strategy, but there are also several additional benefits of employing a suitable content authoring tool.
Here is a look at some of the business benefits of using this tool:
1. Speeds up the content development process
Content authoring tools help businesses create high-quality content, including interactive elements such as action-based pop-ups, audio or visual elements, and gamified elements. They come with pre-built templates, customizable themes, and drag-and-drop no-code features that allow the content creation team to focus on their core skillset: designing and creating unique content.
Thus, businesses can streamline their content creation process and ensure that they have a unique brand identity that is consistent across all their materials. This is also beneficial when updating content and makes the process completely hassle-free.
2. Ideal for managing large quantities of content
In addition to creating content for multiple requirements and for several courses or topics, content authoring tools also aid enterprises in managing their content.
The tools include collaboration features to add feedback, manage content from multiple authors, and make real-time edits. This enables companies, especially with a vast content repository, to collaborate and get faster turnaround for their content management processes.
3. Increases user engagement and participation
When content is better managed and designed for specific user requirements, participation, and engagement automatically increase. This makes it ideal for eLearning, online training, or self-paced learning tools. In addition, it allows users to get engaging content in interactive formats, making it highly user-friendly.
4. Aids knowledge retention
Compared to plain text, content that uses the right mix of words, audio, and visual elements tends to have a lasting impact on the viewer. While this is crucial for learning and training, businesses can leverage these features to create tutorials, manuals, and other deliverables that better resonate with their audience.
This is relevant for complex and technical concepts and improving engagement since the user can focus better on interactive content.
5. Makes content accessible to a wider audience
Nearly 1.3 billion people worldwide have some form of disability, and ensuring that your content is easily accessible and consumable for these users is the key to your business’s success. Accessibility matters, and it is essential not just from a compliance standpoint but also from a business perspective.
With businesses adopting more digital platforms and processes, your content has to be designed in a way that is readily available in various formats. This allows those with impairments to choose the format that best suits their needs and helps you to gain more engagement and reach a larger user group.
6. Ideal for collaborating with teams on content creation
Whether you are a small company or a large enterprise, content creation requires effective collaboration between the subject matter experts, designers, and instructors. By using these tools, your team can effectively collaborate and work on creating specific content. Even if the teams are working from different locations, they can collaborate, get real-time updates, edit content, add comments, and share instantaneous feedback.
These sharing capabilities ensure teams stay productive and work together seamlessly, helping your business create unique content, leading to higher conversion and better experiences.
7. Create content that works on multiple formats and screens
Content authoring software doesn’t just help create interactive and powerful content; it also helps ensure your content can be accessible in multiple formats. Users today consume content on multiple devices and screens with different operating systems and platforms.
A tool that lets you master the layout across multiple devices, screens, and platforms will help you design your content in such a way that it is user-friendly and adapts to the situation. So be it on different screens, across different channels, or in multiple formats, you can ensure that your digital course or content is widely accessible.
Conclusion
To summarize our discussion, content authoring tools are the way ahead for most businesses who want to manage all their content processes, from creation to curation, in a single platform.
The tool enables the company to streamline content creation, maintain consistency in branding and messaging, make updates easily, and even make it accessible to a range of users. This helps simplify the content management processes, enabling businesses to get faster turnaround while reducing costs.
If you are unsure how to create content using content authoring tools, it is ideal to consider a content authoring expert who can help you get the job done effectively. With Hurix Digital Solutions, you can get the best business solutions to help you scale your business using exceptional content workflows.
Also Read – What is Elearning Authoring Tool & The Pros and Cons of Using an Authoring Tool
