Toot your own horn, everybody does. How you do it makes all the difference. Create content for your audience, create great content and your products will basically sell themselves. Don’t push, pull.

But, what’s the recipe of creating content that works?

What’s the secret SAUCE that goes into great content creation? Read on to find the secret of Hurix Digital’s Content Marketing Strategy.

Solution

Create content that solves a real problem for your audience and adds value. At the end of the blog or video, they should think, “Wow, that was really good, very helpful” and not “Why did I waste my time?”. The content objective should be problem solving, not product selling. Selling is a by-product of great content delivered regularly.

Audience

Your voice can easily get lost in the digital world if it doesn’t reach the right audience.

First, identify your target audience. Find out their needs and understand what works for them. Provide them with content that fulfills their need or desire.

Don’t target a millennial for blood sugar measuring devices or grandmothers for sophisticated dating apps. Get on the wavelength as your audience.

Uniqueness

How many times have you closed a link in the first few seconds because you had already read that piece in different words on some other website? You need to put a unique spin to spark interest in your audience. It can be the same topic as written on multiple other websites but you infuse and enhance it with your special flavor.

E.g. If you are marketing for a management consulting firm, you could create content like “7 Scientifically Proven Methods To Develop a Culture of Innovation in Your Company”.

The crux of the content is developing a culture of innovation, a topic that has already been written in the past. Your unique spin is how to do it with proven methods. This sets you apart from the competition.

Consistency

Building a relationship with your audience is the key to long term marketing and brand building. And like any relationship, reliability is key. You build this bond by delivering content on a consistent basis. Develop a content calendar and follow it religiously.

Engagement

For content marketing to be successful, audience engagement is the keyword. It’s the final word in content marketing. It needs to fill some intellectual or emotional need or be a value add for them. Everybody likes a good story, create a story, invoke a response from the reader. This is the crux of the content marketing strategy at Hurix Digital.