LinkedIn says that it is possible to retain 94% of your employees if you invest in their growth and career. Thankfully, video-based learning is an effective medium to encourage employee growth and learning. Let’s analyze how you can create engaging learning videos for your employees.

Make Basic Information Easily Available

Whenever a new hire joins your company, orientation gives them an overview of your culture. But, is this orientation enough to explain to the employee how to go about work tasks?

It isn’t!

Most of the employees observe other employees and pick up on cues. They form their pattern to complete tasks and achieve reports and nobody in the organization will notice until the employee accidentally does something wrong.

Here, video-based learning can be a life-saver. You can create short videos to educate your new hires about working. It can, in fact, become a knowledge base for the organization.

For instance, a new writer should be able to understand the basics, such as proofreading guidelines.

Explain the Working of Product or Service

Of course, all of your employees know how your product or service works. But, are they capable enough of explaining it to your users? If a potential customer comes and asks questions to your employees about a service, would they be able to answer?

If not, then you definitely need a full end-to-end description video of your products and services.

Note: All the above pointers were more dedicated to getting the employees acquainted towards the company structure. Following tips will focus on employees’ personal growth, which is aligned with company growth. 

Include Compliance Training

Compliance indicates the regulatory guidelines of various departments.

It is imperative to note that these guidelines don’t necessarily mean the company structure of executing tasks. There are universal rules and guidelines for every department. This helps employees stay compliant even when they are not working for you. This knowledge is for a lifetime.

Related: 7 Modules Your Compliance Training Resources Must Include

Knowledge Captured Through Meetings

Many organizations like to follow a hybrid approach. They organize educational training sessions and then later create videos based on this session. Or the session is delivered through an engaging video. This video is available in the knowledge base of the company for employees to revise or review later.

Utilize Micro-learning

Micro-learning is an important concept. These are very short videos delivering only relevant information in a few minutes. Generally, micro-learning includes a video series which contains a separate video for every topic contrary to a large 1-hour video for the full subject.

Why is this structure famous?

Because shorter videos are easier to watch and retain. But, remember, these videos are highly focused and sometimes won’t even have a voice-over.

For example, if you have to explain to your content writers how to post content on WordPress, you can create a video without a voice. The employees can watch and follow.

Related: How to Implement Microlearning in Corporate Training

Remember, Short Attention Span

Every person can face concentration issues when your video is long and explains a monotonous topic. You can address this issue by making the video more engaging.

• Ask questions in between.
• Keep the tone conversational. Occasionally crack a joke.
• Use appealing graphics.
• Use example-based learning in the video.

Remove the Monotony 

Don’t make all the videos on one theme. Vary your theme, and structure, and adopt a combination of everything. Sometimes use micro-learning videos, other times, just go for a 50-minute long video. Change graphics and pattern of learning.