Small or large – for any business, having a digital presence is paramount. About 77% admit it even helps in crucial aspects like customer acquisition. However, in 2023, its core idea has evolved. Today, having a digital presence is not limited to having a website. To pump up your marketing and earn a decent marketRead more
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Businesses of all sizes across sectors are investing in content as a marketing and sales tool. In 2022, revenues generated by content marketing were estimated at roughly $63 billion. By 2026, this vertical is expected to grow to $ 107 billion. Content has emerged as an effective tool to engage with customers and drive trafficRead more
Customer experience management is always changing, or rather, it is evolving. It appears that every business wants to enhance the client experience. They want to personalize it more and ensure that the consumer answers their questions immediately. Adobe Enterprise Manager, a rapidly expanding business CMS platform, provides greater flexibility and interoperability across several media. ComparedRead more
Joomla, WordPress, and Drupal are all excellent choices for enterprise-level content management systems (CMS). However, depending on the size of your team or company, it could take months to get up to speed on each one. Setting up and getting familiar with a CMS explicitly made for business is much easier. A content management systemRead more
Adobe Experience Manager (AEM) is a powerful CMS platform that offers several benefits over other CMS platforms. Here are some of the key advantages of using AEM: Robust Digital Asset Management Personalization Multi-Channel Content Delivery Scalability Robust Analytics Ease of Use Security 1. Robust Digital Asset Management Picture this – You’re a global retailer whoRead more
Many brands automate their marketing efforts to achieve seamless and personalized consumer experiences. They often set up multiple automation campaigns delivered across channels like mobile and email to maximize their reach. This inevitably leads to conflicting messages and consumer frustration. With AEM services (Adobe Experience Manager), marketers can design new engaging webpages from scratch withinRead more
With the digital arena rapidly developing and a growing number of businesses moving online, there is a heightened need to manage and optimize digital content. The global market for enterprise content management is projected to reach USD 37.7 billion by the year 2026. Adobe Experience Manager (AEM) plays a key role in this. A ContentRead more
Whether you are an organization starting your content journey or looking to scale it, AEM is the ideal solution for optimizing your content workflows and processes across various digital platforms. A powerful content management system like Adobe Enterprise Manager is intuitive enough to be leveraged by non-technical employees to manage and deliver content as perRead more
Adobe Enterprise Manager is an extremely capable content management system with the potential to bring all your content operations into one place. With that said, without the right AEM implementation partners and techniques, your organization may not be able to gain full advantage of the platform. It is important to have an AEM implementation strategyRead more