In today’s era of marketing and digital services, printing plays a critical role in any business. With ever-growing organizational costs and backend expenses, many companies are outsourcing their prepress and print services to several vendors across the world. It’s no wonder that the global commercial printing outsourcing market is expected to grow with a significant CAGR (Compound Annual Growth Rate) during 2021-2029.
Digital prepress services allow companies to produce high-quality printed materials while saving significant time and money. Prepress is a key element of the broadcasting, marketing, and publishing industries.
Table of Contents:
- What are Digital Prepress Services?
- Tips to Choose the Right Digital Prepress Services Vendor
- Wrapping Up
Outsourcing prepress services can relieve publicists of a huge burden. But with so many vendors available, how can you find one worth the investment? Here are some tips to help you hire the best digital prepress service provider.
What are Digital Prepress Services?
Digital prepress services involve the process of converting a digital file into a printable format. In other words, it is the process of developing a digital file for printing on a press. These services utilize advanced equipment and software to produce high-quality printed products that meet the client’s expectations.
The prepress process comprises several tasks that can be broken down into multiple stages: file creation, image retouching, color correction, and page layout. Whether you want to produce large-scale signage or custom printed materials, digital prepress services offer various benefits to enable your company to achieve its printing objectives.
Also Read: Digital Prepress – Simplifying the Workflow for Publishers
Tips to Choose the Right Digital Prepress Services Vendor
1. Project Creation and Graphic Designing
One of the most essential things to consider while analyzing potential vendors is the application they use for creating a project. The final product outcome depends completely on the manner the project was produced.
Using the latest applications like QuarkXPress and Adobe InDesign not only gives the best outcomes but also reduces the time needed to convert an idea into a document. Whether it is a product handbook, retailing pamphlet, or a trade copy, they must appeal to the customer.
So choose a vendor that uses the correct software to create engaging and expert graphics while providing a variety of services such as redrawing, revising, color fixing, resizing, graphical offprint, etc.
2. Experience
A vendor with good experience will possess all the relevant skills and knowledge required to achieve the best results. There are a lot of vendors who have been in the printing business for years. You can always check out the vendor’s experience on their website.
Get in touch with them to know more about the current trends in digital prepress services. Experienced vendors can help you combine all the excellent features to produce the best final product.
3. Reputation
Hiring a reputable digital prepress services provider can significantly reduce your chances of being scammed or disappointed. Perform extensive research to learn about the vendor’s reputation.
Visit their social media accounts or website and check out the client testimonials and reviews. Find out how long they have been in the industry and do they have experienced and competent staff.
Do not rush things. Take adequate time to find out basic details about the vendor. Online reviews are a great source to find out if the vendor is known for exceptional service or not. Once you’ve learned about the company’s reputation, selecting the best vendor for your needs becomes easier.
4. Pricing
What can be better than a company that offers you the best quality with great value? Choose a vendor that provides the perfect balance between the two.
If the prices are too good to be true, the vendor might be overvaluing their services. And if the pricing is too expensive, it signifies that the vendor lacks essential supplies or equipment required for your product.
So ensure to verify the pricing of different vendors. Remember not to select a poor prepress service provider just due to their cheap price range. Determining the overall prepress service costs well in advance helps with budget planning and calculating the expected ROI (Return on Investment).
5. Customer Service
Professional, trustworthy, and responsive vendors ensure that your project is well-handled. Choosing a service provider that can listen to and understand all your needs thoroughly will make things smoother for you.
You need a vendor with good troubleshooting and communication skills. Another factor to consider is smooth and reliable customer service. The company must be able to handle your account from start to finish efficiently and seamlessly.
Proper and prompt communication with clients makes working with them a pleasure. So select a vendor that will be able to work well with you.
6. Versatile Language Typesetting
Make sure to choose a vendor with versatile language typesetting services, which include print media in addition to various electronic compositions. The vendor must create records and later upload them to a secured server based on your specification for quick review. It is always best to ensure the vendor uses the newest software like Adobe InDesign, Adobe PageMaker, Quark, etc.
7. Content Digitization and Proofing
Vendors must have the capacity and support to convert a group of records into the desired digital or e-format. Make sure they can scan your pictures and text records and then implement Intelligent Character Recognition (ICR) & Optical Character Recognition (OCR) to transform your data into digital format.
They must have the ability to generate outcomes even when you provide non-editable PDFs and JPEGs. In other words, outcomes must come from various unreadable e-formats.
Assuring that the ultimate output is correct without errors is as important as the digital prepress process. Vendors must pay attention to proofing and guarantee comprehensive precision with recurring quality tests.
Also Read: The Latest Trends in Prepress Services: What You Need to Know
Wrapping Up!
Ultimately, it all depends on how much you’re willing to risk and spend. Word-of-mouth is another excellent way to find the best digital prepress services provider. Asking around your locality can save you significant effort and time. However, be very detailed and specific in conducting your research. Don’t forget to take note of your needs and consider your opinions before choosing the best vendor.
If you wish to learn more about how you can benefit from digital printing, get in touch with HurixDigital today! With years of experience and several clients in the bag already, our team of experts can assess your needs and offer the best support with high quality.
